Why Forward-Thinking CEOs Are Investing in AR/VR: The Next Wave of Business Transformation

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Meta’s $3.5B Move Reinforces AR/VR as a Strategic Priority The landscape for immersive technologies has undergone a significant transformation following Meta Platforms Inc.’s recent investment of $3.5 billion in EssilorLuxottica. This agreement underscores that AR/VR technologies are on the verge of a new phase of acceptance in enterprises and commercial viability, with an aim to…

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What if your teams could test, train, sell, and collaborate without being in the same room—without sacrificing accuracy or experience? That question is driving renewed interest in AR and VR across enterprises. Not as experimental tech, but as a practical layer that improves how people learn, decide, and operate. In 2026, AR/VR is no longer…