Retail AI That Shows Up in Margin, Not Just the Slide.
Customer-360, assortment and markdown optimisation, store-associate Copilots, personalisation, and returns triage – measured per scenario.
4–6 pp
Lift in on-shelf availability
Double
Conversion lifts (peak season)
27%
Forecast-error reduction
Mobile
First-class associate UX
The Problem We Solve in Retail
Retail decisions are made fast and at scale – and most retailers still rely on weekly cadences and tribal knowledge. Our retail practice fixes the data foundation, ships the AI on top, and embeds it inside the tools merchants and store associates already use.

Where AI Moves the Needle
Real-time personalisation across web, app, and in-store - driven by customer-360, propensity, and content-aware AI.
- Cold-start, warm-start, and known-customer scenarios all covered.
- Channel-specific UX patterns - same brain, different tongue.
- Eval harness so the lift is measured, not assumed.
Demand-sensing and price-elasticity models built into the merchant's assortment and markdown workflows.
- Store-cluster-aware assortment recommendations.
- Markdown cadence optimised against margin / sell-through tradeoff.
- Operator-in-the-loop for every recommendation.
Mobile Copilots that put product, customer, and policy knowledge in the associate's hand - grounded in your knowledge base.
- Voice-first for hands-busy environments.
- In-store stock, online stock, and supplier ETAs in one query.
- Quick-action handoffs to operations, fulfilment, and customer service.
AI-driven returns triage and routing - keep, refurbish, secondary, or recycle - with margin implications surfaced per item.
- Computer vision-based defect detection.
- Fraud-detection signal blended in.
- Routing decisions logged for audit and continuous improvement.

AI Driven Digitalisation
Omnichannel order management, store-back-office, loyalty platforms - modernised with AI-led refactor.
Data Engineering + BI
Customer-360, transaction lakehouse, store-ops cockpits, assortment & markdown analytics.
Gen AI Services
Store-associate Copilots, merchandiser Copilots, returns triage agents, content-generation pipelines.
Compliance & Governance
- PCI-DSS-aware delivery for payments.
- Regional privacy compliance - GDPR, DPDP, CCPA - built into customer-360.
- Consent management respected at retrieval and personalisation time.
- Audit-ready logging of every personalisation decision.

Engagement Models
FAQ
Frequently Asked Questions
Will personalisation creep customers out?
Only when it is built without consent and explainability. We design personalisation with consent flows, “why this?” surfaces, and easy preference controls. The brands that win on personalisation are the ones customers feel are helping, not watching.
How fast can we see in-store impact?
Most store-Copilot rollouts hit measurable conversion or NPS lift in the first 60 days of pilot.
Can you integrate with our incumbent commerce platform?
Yes – Salesforce Commerce, Shopify, custom Magento, SAP CAR, Manhattan, and most others. We extend, we do not force replatform.
Ready to Move the Metric?
Book a 60-minute retail briefing. We will share three peer-retailer cases and put a 90-day pilot proposal – personalisation, store-Copilot, or assortment – on the table.


